LAND of distraction
role: product development / technical design
2017-2019
Pulling inspiration and narrative from the post-hippie generation of the 1970’s, the brand presents a world of freedom and assertive self-reliance independent of its space in time. LoD captures a narrative that looks at clothing as serving purpose, layering fabrics and textures that best capture the individual spirit while balancing them through a strong feminine aesthetic style.
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