Role: Product Direction and Development

Post Malone partnered with NTWRK to release a limited Dallas Cowboys merchandise collection tied to his personal connection to the team. The drop was timed around the NFL season and positioned as a fan-driven apparel offering.

I led product direction and development for the collection, overseeing the execution of the assortment across multiple categories. The lineup included oversized hoodies, graphic T-shirts, bomber jackets, and reworked jersey silhouettes incorporating Dallas Cowboys branding and Post Malone–specific references.

The collection was released through NTWRK as a limited drop and marketed directly to fans of both the artist and the team.