Role: Product Direction and Development

Lewis Hamilton collaborated with artist Hajime Sorayama on a limited project that included apparel alongside a custom racing helmet. The collaboration combined Sorayama’s futuristic visual language with Hamilton’s motorsport identity.

I worked on product direction and development for the apparel portion of the release. The capsule included co-branded T-shirts, hoodies, and accessories featuring Sorayama’s signature metallic and robotic motifs alongside Hamilton-specific branding.

The apparel was released as an extension of the broader collaboration.